The Art of Conscious Product Curation with Julia Oso
Meet Julia Oso, the curator behind The Susty Edit — where sustainability meets style. As a global market editor, Julia doesn’t just share clothing; she uncovers it, highlighting under-the-radar brands, recreating celebrity looks with ethical alternatives, and crafting side-by-side fast vs. slow fashion comparisons that make you rethink your wardrobe. Off duty, she continues sourcing for The Susty Edit, turning her own explorations into a treasure trove of conscious fashion finds. Her approach is part detective work, part style obsession — all fueled by a love for pieces that are as thoughtful as they are beautiful.
She meticulously tracks her own wardrobe, favoring timeless fabrics and versatile colors, proving that conscious shopping can be as personal as it is purposeful. Through The Susty Edit, Julia inspires her audience to make smarter, intentional choices — showing that ethical fashion isn’t a compromise, it’s a thrill.
We sat down with Julia to hear more about her journey, her approach to ethical fashion, and the insights she’s gained while navigating the global fashion landscape.
What does sustainability mean to you personally, and how does that show up in your relationship with fashion?
All aspects of sustainability are important to me – environmental, economic, social, and human. This is no different when it comes to fashion. Starting from where the raw materials come from and ending with how the goods are marketed to customers. I always research the brands I’m looking to shop from and try to reduce my impact where I can by making informed choices.
How do you go about discovering and sourcing brands for The Susty Edit? What qualities make a brand stand out to you?
With years of both professional and personal experience, I already have a lot of brands on my radar and can often think of a relevant brand when searching for a specific piece of clothing. Platforms like Good On You and Provenance also make it easier to assess brands. If I come across a new brand on social media, I check their score on Good On You and do my own assessment of their impact. I love brands who do good while making things that look good — both are equally important to me.
Product curation is such a core part of your work — can you walk us through your process? What makes something feel like a Susty piece?
It all starts with the topic. The Susty Edit’s product round-ups are often a byproduct of researching new brands, or looking for a specific item for myself and then sharing all of the finds. Celebrity and influencer outfit recreations using Susty brands take more effort, focusing on style and color matching the original outfit. Price comparisons between fast and slow fashion pieces are time-consuming but popular, ensuring materials and price ranges are comparable. Accessibility for clients also plays a role, as not all brands ship worldwide.
What inspired you to create The Susty Edit?
The Susty Edit came about when I was working as the brand manager for a sustainable fashion search engine. The project closed during the pandemic, but the idea was to inspire people to reconsider their fashion choices and debunk myths surrounding fair fashion, highlighting brands doing the right thing along the way.
You tend to spotlight under-the-radar or emerging brands. What draws you to them, and what impact are you hoping to make by sharing their stories?
If I can divert more attention to smaller brands with considered production, helping them stay in business, I’m happy to do so. Lack of information is often a barrier to fair fashion. By introducing more people to alternative brands in a fun and visual way, I aim to make a small but meaningful impact.
If we opened your closet right now, what would we find? Any favorite pieces that speak to your personal style or philosophy?
I track my wardrobe meticulously — half of it is shades of beige and brown, with the rest in complementary colors. Most items are cotton, wool, and linen. One of my favorite pieces is my late grandpa’s shirt, a perfect oversize khaki piece that fits my style and carries personal history.
Curious to see Julia’s picks and discover more sustainable fashion finds? Explore The Susty Edit for curated pieces, inspiration, and tips to make your wardrobe more intentional and stylish.